Below image is my certificate, certified by Google after passing the AdWords Fundamentals exam and AdWords display exam; I have been awarded this certficate in the June month of 2016.
become AdWords display certified
About Google AdWords Display Advertising Exam:
Google AdWords Display Advertising exam covers the basic and advanced concepts, including best practices for creating, managing and optimizing display campaigns
It is good to study these modules before taking the display advertising exam.
Module 1: About the Google display network
About the Google Display network
Where ads might appear on the display network
About contextual targeting
About the display network ad auction
About “search network with display select”
Create an effective mobile site.
Module 2: Setting up a network campaign
About campaign settings
About the AdWords Ad gallery
Biding features on the display network
Choose a bid for your display network campaign
Bid on viewable impressions using viewable CPM
About enhanced cost-per-click (ECPC)
About bid adjustments
About automated bidding
Enhance your ad with extensions
Create dynamic display ads
Create a lightbox
Lightbox ads
Fix a disapproved ad
Module 3: Showing your ads on the display network campaign
Targeting settings on the display network
About managed placements
Target websites about specific topics
Add negative keywords to your campaign
How language targeting works
About custom ad scheduling
Advanced display mobile device
Display planner basis
The display networks tab
Module 4: Reaching tour audience on the display network
About targeting your bids by audience interest
Reach people similar to your existing audiences
Reach people of specific demographics
About re-marketing
Use dynamic re-marketing to show ads tailored to your site visitors
Created a feed for your dynamic display ads
Module 5: Measuring and optimizing performance on the display network
Drives sales and generate leads
Increase brand awareness
Measuring sales and conversions
Evaluate ad performance on the display network
Account, campaign and ad group performance
Explore your data on the campaign tab
Optimize display network ads and campaigns
Tips for creating effective display ads
About automatic targeting in display
You can learn these modules by visiting Google Partners Help page.
After learning search advertising exam modules read this pdf for quick revision before attempting the exam.
About AdWords Display Advertising exam:
Exam Duration: You will have 120 minutes to complete 100 multiple choice and true/false questions.
Exam Pass %: You need to get a score of 80% or higher to pass.
If you have got less the qualifying marks (less than 80%) you need to wait for one week to reattempt the test.
You can take the Search Advertising exam by visiting this link.
If you clear this exam and AdWords Fundamentals exam, you will earn the certificate. The certificate will be valid for only 12 months from the date of examination.